Alpen Rose

Given nothing but the name and a physical space, we created an immersive and spell-binding fictional narrative to act as the foundation for all touchpoints of this dining experience located in the heart of Philadelphia. With the goal of creating a steakhouse that’s more appealing to women, the restaurant tastefully offers a glimpse into the world of our well-traveled female botanist’s workshop and study area.

Everything from the eclectic paper collection found in the menus to the mismatched tableware to the hidden trinkets and motifs peppered throughout the space offer a memorable outing at one of Schulson’s newest speakeasy-esque eateries.