Frenchette











Bakery

Located in the former Arcade Bakery in an unsuspecting office building in NYC’s Tribeca neighborhood, this outpost is where you can find all the delicious breads and pastries served at Frenchette.

We leveraged the pre-existing brand assets of the bakery’s sister restaurant to affiliate their connection to one another, leaning into the color palette, abbreviated logotype, and custom script typeface.